The Montrose Gold Team Blog

Growing Clients - Marketing to Boost Real Estate Business

Over the last couple weeks I have been conversing with an old Tenant of mine from when I used to own an old warehouse that I rehabbed the front of. 

He rented the back of it which was basically just still in its original warehouse condition with a couple of unit heaters and two huge swamp coolers (evaporative coolers for the politically correct).  Coach Kirk (Bruce Kirk) uses it to teach gymnastics.  He runs Snow Shadow Gymnastics there.  He teaches a traditional olympic style program and the sport of gymnastics. 

It is truly amazing to me what the human body can do, because mine can't.  :-)

Coach Kirk and Snow Shadow Gymnastics have been in that space for 11 years now.  I know he has struggled over the years to grow and maintain his business in our small town.  We are all constantly having to market and get the word out about our product or service in order to obtain or "grow" new clients.  

Once you get new clients you need to maintain them and or help them prosper, so they can help you.   All of this is Marketing!

So Coach called me the other day asking about some space I have for lease.  He asked how much it was.  I knew it was quite a bit more than what he was paying now.   So I decided I would see if I could help him out a bit to get a boost in business to grow his clientelle and or product offering, so he could eventually afford to rent or buy a bigger space.  Who knows if or when he would be able to move where I might get paid a comission, but I figure the best way for me to get better is to teach!  Plus I have always liked Coach Kirk.

He called today and had registered a domain name www.snowshadowgymnastics.com (not there yet) and was trying to get the hosting setup and publish his site from MS Publisher.  I told him to stop by and I would see if I could help him.  Since I was in the middle of updating Active Rain I decided to write about it.  He didn't have the publisher file of his website with him so we didn't get that done, but we did get him a gmail account, a blogger blog setup http://snowshadowgymnastics.blogspot.com  and a twitter account and looked at a few affiliate marketing options he might explore.

You might be thinking "Huh or So What!", but what I am postulating here is that the easiest thing for us to talk about with our clients or our sphere in many cases might be what we deal with daily... Marketing!

Marketing is something we do daily in the Real Estate business and as a rule I would say most of us are quite good at it.  Trying to present something in its best light while being honest and maintaining integrity, plus we are all a very creative bunch. 

We know from numerous teachers and programs that we all have been exposed to over the years that we need to develop a sphere of influence that thinks of us and our business when someone else they know mentions Real Estate or whatever your business is.  This person - your key sphere of people you have a deeper relationship with - recommends you to the people they meet in need of your services.  This goes a long way in building up your credibility before you even meet new clients.

I left Coach Kirk my Flip video camera to play around with to try to get some video for youtube and his blog.  If he gets the hang of it I am sure he will go buy his own.  I want the HD version anyway and Christmas is just around the corner.  In the mean time he will try to upload his website he designed and play around with twitter and facebook a bit.

That is my son Nik saying "Huh" in body language! (pictures make a blog better - IMO)

So do you have some special knowledge you might share with one of your sphere or friends?  My guess is if nothing else, you probably know more about marketing and internet marketing than the average business owner or purveyor of goods or services, so share your knowledge, invest a little hands on time and think of the future bonds and the deep relationships you will reap from them.  Plus it just makes you feel good to help someone.

So go out there and

• Grow your Clients
• Share your Marketing Knowledge - Teach to Learn
• Boost your Real Estate Business or Whatever Your Business Is
• Build your Sphere of Influence by Sharing

If nothing else sharing your marketing knowledge with clients and discussing how to grow new clients might give you something else to talk about if your football team is losing like the Denver Broncos are at the moment.  (Thats just depressing!)

Have a great day!  Chris

Chris Ormsbee is a Realtor and is a licensed Real Estate Agent in the State of Colorado.  He is part of the Montrose Gold Team and works for Century 21 Action Realty in Montrose Colorado.  Century 21 Action Realty is located at 1245 E Main St. Montrose, CO 81401 and our phone number is  (970) 209-0252 

Chris Ormsbee is NOT a Lawyer, Accountant, CPA, Surveyor, Structural Engineer, Financial Advisor, Judge, Jury or a Normal Guy, but he does occassionally sleep at a Holiday Inn Express.

Besides Commenting here, you can Contact Chris Ormsbee (especially if you want to buy or sell real estate):

Chris' Cell Phone is               (970) 209-0252         (970) 209-0252

Chris can be friend-ed on Facebook.  His user name is Chris Ormsbee

Chris also has other blogs pertaining to Real Estate:

http://www.YourCOREAdvisor.com/blog

http://www.MontroseGoldTeamBlog.com

Chris is also "diverse" and has

http://www.TheDivorceWorkshop.com - a divorce counseling and advice site.

http://IdeasThoughtsWhatevers.blogspot.com/  - a discussion about Internet Marketing Ideas and trial "sales pitches", wild wacky ideas and politics abound and some content may be oriented to adults - surfers beware!